OpenAI is testing a visual ad format that appears during image generation, plus attribution tools that let advertisers send their own conversion data into ChatGPT Ads. Three weeks ago we listed OpenAI's ad promises as a scorecard. Here is how they held up.
ChatGPT ads arrive with an unusually specific commitment set: ads do not influence answers, conversations stay private from advertisers, and OpenAI does not optimize for time spent. Those are testable claims, which is rare in adtech. Sponsored Agents are also still a US test with select advertisers, and the September 23 date belongs to the Shopify app, not an international ads launch.
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